Where Do You Stand? is a positive approach to preventing violence that empowers male bystanders to intervene in a variety of common and potentially dangerous scenarios that college students face on campus. This unique awareness campaign uses provacative images and messages that were inspired by interviews with sexual assault staff on college campuses, examined by focus groups with a diversity of college men and tested with surveys for effectiveness. Where Do You Stand? incorporates a variety of elements, including posters, billboards and other media materials, trainings, a curriculum, event ideas and projects that all reinforce ways that young men can use their strength for bystander intervention.