MenCare – A Global Fatherhood Campaign – officially launched in November, 2011 in Washington, D.C. and is coordinated by Promundo, Sonke and the MenEngage Alliance, as an effort to promote men’s involvement as fathers and as caregivers. It seeks to provide support materials, messages, policy recommendations and research to encourage local MenEngage partners, NGOs, women’s rights organizations, governments and UN partners to implement campaign activities in their settings.

MenCare Brazil Film from Promundo on Vimeo.